Studies

ADVERTISING RESEARCH FOUNDATION
An ARF Research Review

JOURNAL OF ADVERTISING RESEARCH (BRAND IMMERSION MODEL)
Leveraging Synergy And Emotion in a Multi-Platform World

INNERSCOPE WHITE PAPER
A Review of Studies Using Biometric Measures…

JOURNAL OF ADVERTISING RESEARCH
Winning Super “Buzz” Bowl

NEUROMARKETING: WHERE BRAIN SCIENCE AND MARKETING MEET
Neuromarketing Challenge: First Response

FAST COMPANY
How Your Brain Can Predict Blockbusters

ADVERTISING AGE
How to Keep Ad Skippers From Fast- Forwarding Your Ad