A Comprehensive Solution for Consumer Neuroscience
Built for scale, SensusTM Kiosk is an integrated neuroscience platform that provides geographic distribution and allows for relatively fast and cost-effective turn-around for projects. Innerscope’s Biometric Wristband monitors emotional response, built-in cameras measure facial coding and eye tracking, and participants are able to complete a brief self-report survey at the end. The measures collected on the Kiosk have been validated against CLT results and in-market results. The Kiosks are available in 5 U.S. cities with planned expansion, including internationally.
Recruitment
- Participants are recruited at a mall or movie theater
- They then complete a brief screener
Passive Monitoring
- Innerscope’s Biometric Wristband monitors emotional response
- Built in cameras track their facial expressions and gaze path
Exposure to Media
Stimuli options are:
- 25 creative elements or
- 2 target TV Ads, separated by buffer ads and a movie trailer in between
The order is counter-balanced to control for order effects.
Conscious Feedback
- Participants then take part in a brief survey, supplying self-report data
Participant Experience
Explains the participant experience at the Sensus™ Kiosk
Visualization of Results
Visualization of Core Biometrics, Eye Tracking and Facial Coding responses during Volkswagen’s 2014 Super Bowl ad