Nielsen Consumer Neuroscience is dedicated to delivering unprecedented understanding of consumer decision making, providing brands with insights essential to making informed business and marketing decisions. With the research industry’s most complete suite of neuroscience based tools - often integrated with traditional measures - Nielsen Consumer Neuroscience offers unique insights based on both non-conscious and conscious responses central to consumer emotions and behaviors. We specialize in optimizing the effectiveness of video advertising, digital advertising, packaging and in-store elements, including the ability to test in neuro-labs and in more natural environments. Research is led by a team of 20 neuroscientists and supported by a Science Advisory Board comprising members from leading academic institutions. Our team has authored more than 550 peer-reviewed articles and won more than a dozen Great Mind Awards. With a patent portfolio that is the largest in the neurotechnology industry and offices around the globe, brands can deploy our breakthrough methodologies virtually anywhere at any time. For more information visit http://www.nielsen.com/consumerneuroscience.
