Case Studies

Media Example:
Turner

Guidelines for Optimizing the Social TV Experience:
Innerscope Helps Turner Define Social Media Principles That Keep Viewers On-Channel

Advertising Example:
Super Bowl XLVIII

The First Integrated Neuroscience Study Of Advertising:
Using Multiple Neuroscience Measures To Determine Emotional Reactions To Super Bowl Ads

Custom Example:
Procter & Gamble

Research Supports New Product Launch:
Gain Is Proven To Be “Music To Your Nose”

Shopper Example:
Campbell’s

Consumers Warm Up To Soup:
Helping Campbell Soup Company Reconnect Through Redesign

Digital Example:
Intuit

Helping Intuit Increase Revenue:
Insight Guides Profitable Website Redesign For Turbotax.com

Media Example:
Fox Sports

Fox Sports Wins With NASCAR Advertisers:
Predicting Success For Split-Screen Ad Format

Advertising Example:
Anheuser-Busch InBev

Emotions Drive Budweiser To Create Global Brand:
Biometrics Help Anheuser-Busch Inbev Dial Up Consumer Ad Engagement

Shopper Example:
Mimoco

Predicting Best-Sellers:
Innerscope Guides Mimoco To Best-Selling Consumer Electronics Designs

Advertising Example:
INVISTA LYCRA®

Finding A Brand That Fits:
Innerscope Guides Successful Launch Of The LYCRA® Style Brand

Digital Example:
Yahoo!

Yahoo! Optimizes Targeting For Advertisers:
Innerscope Helps Yahoo! Measure Consumer Reaction To Ads

Custom Example:
Time Inc.

Maximizing Messages In A Multimedia World:
Innerscope Quantifies Media Consumption Across Generations

Innerscope thanks our clients for making the results available to the public.