INNERSCOPE RESEARCH EXPOSES CONNECTION BETWEEN NATIONAL CONCERNS AND MOST ENGAGING SUPER BOWL ADS

Top two ads – CareerBuilder.com, Cash4Gold – reveal emotional focus on jobs, money

NEW YORK (Feb. 2, 2009) — Innerscope Research, a revolutionary media research firm, exposed a direct relationship between the emotional state of the nation and the ads that proved most emotionally engaging during Super Bowl XLIII.

In what continues to be the only live biometric test of the Super Bowl, Innerscope found that the most emotionally engaging ads were CareerBuilder.com and Cash4Gold – spots that reveal a clear emotional focus on jobs and money... Learn More...


INNERSCOPE RESEARCH(TM) CAN PREDICT ONLINE BUZZ GENERATED BY SUPERBOWL ADS THROUGH EMOTIONAL RESPONSE MEASUREMENT

BOSTON, Jan. 22 /PRNewswire/ -- Innerscope Research(TM), a revolutionary biometric media research firm, announced today that it can predict accurately and reliably the online buzz generated by Super Bowl(R) advertisements, a conclusion confirmed by multiple correlations observed during a study of 2008 Super Bowl ads and their subsequent performance on MySpace.

Innerscope's methodology, which is based on emotional response measurement (ERM) and proprietary analysis, provides advertisers with unprecedented insight into how consumers truly feel about their advertising... Learn More...

Top 5 SuperBowl XLIII Ads

1. CareerBuilder.com – It’s Time
2. Cash4Gold – Heeere’s Money
3. Castrol Oil - Monkeys
4. GoDaddy.com – Shower
5. Bud Light – Meeting

Top 5 SuperBowl XLII Ads

1. AMP Energy - Jumpstart
2. Diet PepsiMax - Wake Up
3. E-Trade - Baby Pukes
4. Bridgestone - Critters Scream
5. Bud Light - Fire Breathing Man

Good Morning America reports on the results of Innerscope Research's SuperBowl XLIII study.

NECN covers Innerscope's ability to predict buzz levels based on their Superbowl XLII study.