INNERSCOPE RESEARCH EXPOSES CONNECTION BETWEEN NATIONAL CONCERNS AND MOST ENGAGING SUPER BOWL ADS
Top two ads – CareerBuilder.com, Cash4Gold – reveal emotional focus on jobs, money
NEW
YORK (Feb. 2, 2009) — Innerscope Research, a revolutionary media
research firm, exposed a direct relationship between the emotional
state of the nation and the ads that proved most emotionally engaging
during Super Bowl XLIII.
In what continues to be the only live biometric test of the Super Bowl, Innerscope found that the most emotionally engaging ads were CareerBuilder.com and Cash4Gold – spots that reveal a clear emotional focus on jobs and money... Learn More...
INNERSCOPE RESEARCH(TM) CAN PREDICT ONLINE BUZZ GENERATED BY SUPERBOWL ADS THROUGH EMOTIONAL RESPONSE MEASUREMENT
BOSTON,
Jan. 22 /PRNewswire/ -- Innerscope Research(TM), a revolutionary
biometric media research firm, announced today that it can predict
accurately and reliably the online buzz generated by Super Bowl(R)
advertisements, a conclusion confirmed by multiple correlations
observed during a study of 2008 Super Bowl ads and their subsequent
performance on MySpace.
Innerscope's
methodology, which is based on emotional response measurement (ERM) and
proprietary analysis, provides advertisers with unprecedented insight
into how consumers truly feel about their advertising... Learn More...
1. CareerBuilder.com – It’s Time
2. Cash4Gold – Heeere’s Money
3. Castrol Oil - Monkeys
4. GoDaddy.com – Shower
5. Bud Light – Meeting
1. AMP Energy - Jumpstart
2. Diet PepsiMax - Wake Up
3. E-Trade - Baby Pukes
4. Bridgestone - Critters Scream
5. Bud Light - Fire Breathing Man
- AdvertisingAge -
The Top Five Most 'Emotionally Engaging' Super Bowl Ads - BrandFreak -
Biometric test says CareerBuilder was the Super Bowl ad winner - research.
Biometric tests predict Super Bowl ad buzz - Popular Science
Calibrating Cheers - Mass High Tech
Innerscope Research tests biometric response to Super Bowl ads