in January 2006, by Dr. Carl Marci and Brian Levine, Innerscope
Research is a revolutionary media research firm that uses recent
advances in biomeasures and proprietary software analysis to measure an
audiences' emotional engagement to any form of media stimulus.
inspiration for Innerscope grew from a project of Mr. Levine's using
sensing technology in media research presented during a course at the
MIT Media Lab, co-directed by Dr. Marci. The combination of Mr.
Levine's extensive experience in consumer research and creative design,
combined with Dr. Marci's expertise in Social Neuroscience provides the
foundation of Innerscope's vision, and the basis for the Innerscope
monitoring and reporting system..
Brian Levine -
Levine has extensive experience in the design and implementation of
consumer research studies. From 1996 to 2003, he directed research and
design teams for Old Navy, The Gap, Banana Republic, Electronic Arts,
The Mayo Clinic, 3M Post-itŪ Products, Philips Electronics,
IBM, and Fidelity Investments.
Levine also led all front-end development and customer research for the
creation of Major League Baseball's highly successful network of 33 web
sites as well as the spin-off company, MLB Advanced Media. In this
capacity, Mr. Levine conducted extensive consumer research, learning
first hand of the relative strengths and weaknesses of several commonly
used media research techniques.
Levine received a B.A. in design from the University of Wisconsin in
1996 and an M.B.A. from the Massachusetts Institute of Technology Sloan
School of Management in 2005. While at MIT, Mr. Levine split his time
between Sloan and the MIT Media Lab where he focused his studies on
wearable computing and technologies related to emotion sensing in
humans. His project involving the use of multiplatform sensing
technology in media research presented during a course on digital
innovations at the MIT Media Lab, co-directed by Dr. Marci, was a major
inspiration for the formation of Innerscope Research.
Carl Marci - CEO
and Chief Scientist
Marci is Director of Social Neuroscience for the Psychotherapy Research
Program at the Massachusetts General Hospital. He is a Staff
Psychiatrist at MGH and Assistant Professor in Psychiatry at Harvard
School. In addition, he is a former Visiting Lecturer at the
Massachusetts Institute of Technology Program in Media Arts and
Sciences and a Diplomat of the American Board of Psychiatry and
Neurology. Dr. Marci sits on the board of several for-profit and
non-profit entities and has been actively involved in multiple start-up
companies in the healthcare industry.
Marci received his B.A. with honors at Columbia University, his M.A. in
psychology and philosophy at Oxford University as a Rhodes Scholar and
then completed his M.D. with honors at Harvard Medical School. He is a
graduate of the MGH/McLean Adult Psychiatry Training Program and has
won several awards including the Harvard Medical School sponsored
Livingston and Kaplan Fellowships for Research and the National
Association for Research on Schizophrenia and Depression Young
Investigator Award. He has extensive training in psychophysiology and
neuroscience through two National Institutes of Health fellowships and
has published numerous articles in peer-reviewed science journals, is a
Guest Co-Editor for the International Journal of Advertising, gives
lectures regionally and nationally, and is an emerging leader in the
new field of social neuroscience and neuromarketing.