Our Company

History

Founded in January 2006, by Dr. Carl Marci and Brian Levine, Innerscope Research is a revolutionary media research firm that uses recent advances in biomeasures and proprietary software analysis to measure an audiences' emotional engagement to any form of media stimulus.

The inspiration for Innerscope grew from a project of Mr. Levine's using sensing technology in media research presented during a course at the MIT Media Lab, co-directed by Dr. Marci. The combination of Mr. Levine's extensive experience in consumer research and creative design, combined with Dr. Marci's expertise in Social Neuroscience provides the foundation of Innerscope's vision, and the basis for the Innerscope monitoring and reporting system..

Team

Brian Levine - President

Mr. Levine has extensive experience in the design and implementation of consumer research studies. From 1996 to 2003, he directed research and design teams for Old Navy, The Gap, Banana Republic, Electronic Arts, The Mayo Clinic, 3M Post-it® Products, Philips Electronics, IBM, and Fidelity Investments.

Mr. Levine also led all front-end development and customer research for the creation of Major League Baseball's highly successful network of 33 web sites as well as the spin-off company, MLB Advanced Media. In this capacity, Mr. Levine conducted extensive consumer research, learning first hand of the relative strengths and weaknesses of several commonly used media research techniques.

Mr. Levine received a B.A. in design from the University of Wisconsin in 1996 and an M.B.A. from the Massachusetts Institute of Technology Sloan School of Management in 2005. While at MIT, Mr. Levine split his time between Sloan and the MIT Media Lab where he focused his studies on wearable computing and technologies related to emotion sensing in humans. His project involving the use of multiplatform sensing technology in media research presented during a course on digital innovations at the MIT Media Lab, co-directed by Dr. Marci, was a major inspiration for the formation of Innerscope Research.

Carl Marci - CEO and Chief Scientist

Dr. Marci is Director of Social Neuroscience for the Psychotherapy Research Program at the Massachusetts General Hospital. He is a Staff Psychiatrist at MGH and Assistant Professor in Psychiatry at Harvard Medical School. In addition, he is a former Visiting Lecturer at the Massachusetts Institute of Technology Program in Media Arts and Sciences and a Diplomat of the American Board of Psychiatry and Neurology. Dr. Marci sits on the board of several for-profit and non-profit entities and has been actively involved in multiple start-up companies in the healthcare industry.

Dr. Marci received his B.A. with honors at Columbia University, his M.A. in psychology and philosophy at Oxford University as a Rhodes Scholar and then completed his M.D. with honors at Harvard Medical School. He is a graduate of the MGH/McLean Adult Psychiatry Training Program and has won several awards including the Harvard Medical School sponsored Livingston and Kaplan Fellowships for Research and the National Association for Research on Schizophrenia and Depression Young Investigator Award. He has extensive training in psychophysiology and neuroscience through two National Institutes of Health fellowships and has published numerous articles in peer-reviewed science journals, is a Guest Co-Editor for the International Journal of Advertising, gives lectures regionally and nationally, and is an emerging leader in the new field of social neuroscience and neuromarketing.


Doug Studebaker - Senior VP Strategic Alliances

Mr. Studebaker is a senior level sales, marketing, finance and strategic planning executive. He is a specialist in the introduction of new scientific and healthcare technologies and early-stage market development. His decades of experience setting up and managing successful joint venture relationships include both project and strategic alliances, tech transfer, OEM, private label, and sales and marketing.

Until October 2006, Mr. Studebaker was Sr. VP of Strategic Initiatives with VivoMetrics Inc., a wearable medical device manufacturer that also provides analysis software for ambulatory patient monitoring. As Sr. VP he was responsible for the initial installations of the technology for clinical trials with large pharmaceutical companies and in academic research, as well as establishing and managing installations of the novel health technology into the top 100+ medical schools in the U.S. and in Europe. Over the past five years, prior to joining Innerscope, he developed and implemented the company's successful new markets strategy.

His extensive experience in surgery center development, marketing and management includes developing 250 freestanding outpatient surgery centers while Sr. VP Strategic Alliances for Surgi-Center Development Corporation. After stints at Beckman Instruments and Varian Medical Inc., Mr. Studebaker spent almost two decades in healthcare and scientific instrument leasing, starting with the company that pioneered the field and which specialized in setting up in-house, private label operations for the major healthcare equipment manufacturers. Mr. Studebaker has a BS in Chemistry from the University of Washington and an MBA from Stanford University.